Empowering Golf and Country Clubs: Revolutionizing Operational Efficiency
In the dynamic world of golf club management, general managers face a myriad of challenges. The need to adapt to a rapidly changing business and environmental landscape is paramount. Before COVID, golf was in secular decline. In our Post COVID world, the National Golf Foundation (NGF) reports that the total number of golfers worldwide has reached 66.6 million, up from 61 million five years ago.
In the US, rounds played were up 10% compared to the 10-year average and 13% compared to recent pre-pandemic years (2013-19).
In the UK and Ireland, the number of rounds played in the first nine months of 2022 was 81% higher than 2019.
Over 3 million new golfers tried the game for the first time in 2021 in the US.
The 18-35 age group was the largest and fastest-growing demographic in the UK, booking 28.4% of rounds through BRS Golf in 2022.
USGA Handicapping Stats: Data shows a positive shift in diversity, with women golfers now comprising 25% of all active participants, up from 23% in 2019.
Traditional methods, whether they are conventional management software or manual systems, often fall short in this fast-paced environment. This is where EvokeIQ steps in, offering a transformative solution tailored for golf club management.
Understanding the Challenges
Siloed Data
Golf clubs often operate with disjointed systems, each handling different aspects of the club's operations. This siloed data approach leads to inefficiencies and a lack of cohesive strategy in managing the club's diverse needs.
Tool Multiplicity
On average, golf clubs use around 12 different SaaS tools that operate in isolation. The lack of integration among these tools hampers effective communication and data flow, creating operational bottlenecks.
Data Accessibility Issues
The extraction of data is often a tedious process, reliant on outdated methods like FTP transfers. The absence of APIs in some SaaS tools further exacerbates this problem, making data accessibility and usability a significant hurdle.
Expertise Gap
The lack of a dedicated, specialized team that can understand, interpret, and translate data into actionable insights is a common challenge, leaving valuable data underutilized.
Unutilized IOT Data Sources
Potential data sources, such as WiFi data or other specific Industry of Things (IoT) data sets, remain untapped. These could provide valuable insights into trends and member behavior, crucial for strategic decision-making.
The Tailored Solution
Quick Time-to-Value
EvokeIQ focuses on rapid deployment and efficiency. We ensure that our clients are up and running within two weeks of accessing their data, thereby significantly reducing the time to value. No long drawn-out discovery sessions, or challenging implementation plans.
Industry-Specific Customization
We stay within the vertical, which means each client doesn't need to reinvent the wheel. Our pre-built formulas and models are designed specifically for golf clubs. Thus, you don’t have to, and they can be easily replicated and customized, saving time and resources.
Advanced Analytics and AI
Our platform is equipped with advanced analytics and AI-driven insights, enabling golf club managers to make informed decisions rapidly. This results in streamlined operations, swift adaptation to market changes, and enhanced club performance and member satisfaction.
EvokeIQ is not just a technical fix; it's a complete overhaul of the business and engagement model in golf club management. Akin to a new operating system to run your business. An evolution of management and empowerment for all members of staff. By addressing the specific challenges of this industry, we empower managers to optimize operations, capture missed revenue opportunities, and significantly improve the member experience. Welcome to the era of performance operations with EvokeIQ, where data drives success.
National Golf Foundation: https://www.ngf.org/
Golf World: https://en.wikipedia.org/wiki/Golf_World
The R&A: https://randagc.org/